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Five Boro Skateboards founder and avid skateboarder Steve Rodriguez became very entrenched in the skateboarding community in the greater New York City area. He skated legendary skate spots and explored the neighborhoods in the 5 boroughs for years; later earning himself the nickname, "The Mayor." With this vast skateboarding knowledge, clout and respect in the industry, and dedication for providing skaters quality goods designed by skaters, Steve Rodriguez established 5Boro Skateboards in 1996.